AI training · Industrial AX/DX consulting · Agent software
For public officials, teachers, small business owners and manufacturers. You set the goal and the approval criteria. We diagnose, design, run a pilot and check the result.
Myeongseong Simjae (MSSJ), based in Yeongyang, North Gyeongsang Province, Korea
What we do
Choose training if you want to learn and build things yourself. Choose industrial AX/DX consulting (AI transformation and digital transformation) if you need to set the order of change in your processes and work. Choose development if agents must carry out real work, one step after another. An agent is AI software that does tasks within rules that people set.
Participants do more than listen. Each person builds a working result during the course.
Course design · Hands-on practice · Finished results · Results record
See training programsWe measure where processes and office work get stuck. Then we plan which tasks to move to agentic MES, Smart Factory or work agents, and in what order to invest.
Value stream analysis · AX architecture · Agentic MES · Pilot
See how we consultWe build services that go past the plan document. Within the permissions people set, agents collect data, support decisions, enter data into systems and keep records.
Planning · Development · Permissions and audit · Deployment · Operation and improvement
See development casesMES means manufacturing execution system: the software that tracks work on a factory floor.
Verified outcomes
We show records you can check: the number of participants, completion rates, the work people made and the real status of each service.
25 officials · 4 days
Average completion rate for the course: 93%. Participants made results linked to their own work.
Source: Results record, Yeongyang County AX Seed School
59 works · 505 requests
Children and teens, and participants at a welfare center, posted 59 works in one day. They sent 505 requests to AI themselves.
Source: Training record, August 10, 2026
5 languages
We run Myeongsimi, a multilingual health counseling chatbot, at Myeongseong Pharmacy. Foreign workers can use it too.
Source: Myeongseong Pharmacy public service
MSSJ Research · Self-funded public-interest research
MSSJ started both reports with its own money, without waiting for an outside contract. Some local problems, such as safety and the AI gap, leave fewer choices the later they are found. For these problems we first record decision criteria and records that others can check, before any final answer.
REPORT 01
Public edition (EPUB, in Korean)
The report proposes five questions to ask before adoption. The questions help make sure that a technology that is not ready does not look ready.
REPORT 02
Public edition (PDF, in Korean)
The report looks at the AI divide in northern North Gyeongsang Province. It treats the divide as more than access: it also covers gaps in use, results and organizational capacity. It records early signals and criteria for small interventions.
Both reports are public. Publishing the files does not mean that an independent review of facts, methods, personal data or rights is complete.
See how we control claims
SimThink OS · Product & Field Evidence
SimThink OS is an education platform. It links lesson plans, hands-on practice and checking in one flow. We do not make big claims from a product description. First we publish the record of a four-week course in Yeongyang, North Gyeongsang Province. In it, children made games, fixed them and tried each other's work.
These numbers and results are the operating record of this one course. They do not mean that the same results will repeat in other regions or groups. Each new setting needs a new check that fits its conditions.
SIMTHINK INSIDE: a certification mark for courses and outputs that run on SimThink OS.
How we work
We set the goals and approval criteria together with you. MSSJ then carries out research, design, building, operation and checking against those criteria.
Together we confirm the problem to solve, who will use the result, the conditions that must hold and what counts as done.
We look at current work, the place of use, the data you have and the limits. Then we set a scope that can really be done.
We make the training, roadmap or software at the size you need, and we use it on site.
We check the results against the criteria we set. We hand over the records, a usage guide and the next tasks to improve.
Proof of work
Status as of August 2026
A chatbot that helps users find health information in 5 languages. Its users include foreign workers in the county.
A study service for people preparing for the Level 1 Social Worker exam. We are now testing its features in an open beta.
We are reviewing the work of public service agencies in the region. We are listing the AI tasks that fit and the order to adopt them.
Why it matters
We use three words for changes that people can explain after they have made real results: delegation, imagination and inquiry.
People give repeated work to AI. They spend more time on setting goals and making decisions.
People turn ideas in their head into results they can see and check, such as text, video or tools.
People work through problems that have no fixed answer together with AI. They check the evidence and move on to the next question.
In the press
We keep our own description separate from what the press reported. You can check the points below in the original articles, which are in Korean.
The article reports on 4 classes for 10 children and teens from vulnerable families. Council member Chihoon Shin planned the classes, developed the content and taught them as a volunteer.
Read the original article (in Korean)The article reports that Yeongyang County appointed CEO Chihoon Shin as policy advisor for AI and future industries. It is a non-standing, honorary position that gives advice on county affairs in general.
Read the original article (in Korean)The articles confirm that the classes took place and that the appointment was made. They do not prove learning effects or policy results. The advisory role also does not mean that the county government endorses any specific project.
Who leads the work
CEO Chihoon Shin has a Ph.D. in Computer Science. He carried out government R&D for 10 years at ETRI (Electronics and Telecommunications Research Institute, a Korean government research institute). He now leads industrial AX/DX assessments, agentic MES and Smart Factory pilots, AI training and agent software development, and links them together.
See projects and profileHow claims are handled
Each number links to where you can check it. Each service is marked as in service, beta or in progress. We do not promise effects that we have not confirmed.
See our operating principlesStart a conversation
You can ask about AI training, industrial AX/DX consulting, agentic MES and Smart Factory pilots, and agent software development in one place.
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